Everyone has a pretty good camera in their pocket, but unstable video, poor lighting, no editing, bad sound and on and on will do you no good. Fine if you're shooting a breaking news story, but not when it's representing your business or organization.
Don't tell me, show me!
Every business needs video
'How To' use your product. Make sure they know how to use your product.
Introduction of new products. Your video helps your salespeople.
Internal training. Video offers consistent information and saves time.
Sales videos. A quality video assures that everyone on the buying team has the same information.
Answer Frequently Asked Questions.
Introduce your staff to your customers. Real people videos. "People do business with people they know."